Working closely with C level executives, launched TiVo’s streaming service, TiVo+. Responsible for the development and creative execution of the brand and on-air visual identity. Help sales and programing to drive awareness for advertisers, and growth of viewership engagement by developing multiplatform campaigns and cross channel promotions.

Led TiVo’s rebrand efforts during its acquisition by Rovi. Created a new messaging framework, visual platform, brand guidelines, 360 campaigns and world-class website to drive brand awareness ahead of the launch of the next-gen of consumer products.

Collaborating with the consumer leadership team, develop the brand identity, product messaging, digital strategy, social media campaigns and creative toolkits for the launch of TiVo’s consumer electronics. Grew relationships with current customers while engaging with new audiences.

Create turn-key marketing campaigns that cable operators can implement into their marketing plans effortlessly to ensure TiVo’s brand consistency across partners. Collaborate with streaming video services like Netflix, Hulu, Prime and YouTube and manage the cohesive usage of their brand and programing by cable operators.